WOOLWORTHS

in the company ,” explains Naidu . “ That ’ s another characteristic of the business , we ’ re not afraid to challenge ourselves . We don ’ t just accept that we ’ re a market leader ; we ’ re constantly researching and reinventing how we can optimise it and make it better .”

An early adopter of technology , Woolworths was already using a computerised merchandising system by the early 1970s , and to this day the company continues to innovate in the sector and drive transformation .

“ I think people who are afraid of technology or don ’ t see the value of technology in business don ’ t understand where the world is going ,” Naidu says . “ If companies don ’ t keep reinventing themselves from a technology perspective somebody else is going to come along and

Zyda Rylands , CEO

140 October 2017