— Oshri Cohen , Vice President of Purchasing and Logistics .

up , rather than investing smartly .

This is a challenge that Oshri recognises , but he understands that the most important part of the Mellanox equation is the customer . Through this understanding , Mellanox continuously challenges itself against a series of KPIs that are defined by the customer which allows the company to be more focused moving forward .

“ We know our customers are measuring us and so we constantly look to better understand how we are perceived ,” he says . “ This leads to continuous improvement . Even from a technology perspective , we implement technologies and look at how it is received by customers . We are constantly evaluating our-

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