SUSTAINABILITY
70 technology and sustainability , authors Nils Naujok , Henry Le Fleming and Naveen Srivatsav reiterated the importance to businesses of marrying innovation with sustainability . It was explained that : “ Digital technology and environmental sustainability are often mutually reinforcing . Without digital technology , it ’ s hard for companies to ease their pollution footprint or manage waste . Without a full understanding of sustainability , the energy drawn by computers can be wasted . Bringing digital prowess and sustainable practices together should be at the forefront of strategic thinking for any business — as a way to differentiate itself and gain long-term viability among customers , regulators , and the communities where businesses operate . In fact , it may even be essential .”
Following the introduction of the corporate social responsibility ( CSR ) strategy , companies now play an integral part in giving back to society as firms seek to implement sustainable strategies and target a greener future for its own respective operations and the environment as a whole .
“ WITHOUT LEVERAGING TECHNOLOGY AND INTRODUCING NEW PROCESSES , HOW CAN COMPANIES EXPECT TO REDUCE THEIR CARBON FOOTPRINT ?”
OCTOBER 2019