LUFTHANSA CARGO
104 of new digital services to our clients .” At the end of last year , the firm introduced a new dynamic pricing and has recently launched a smart booking API to increase the connectivity to their partner and customer network . The next big milestone will be a completely refreshed client-facing booking frontend in November . Göttelmann is also helping to renovate the internal sales system like CRM and the pricing tools . “ It ’ s clear our current priority lies with the sales side , however , we continue to invest in our other domains too . In handling , we got rid of our legacy host application already some years ago , and now have a state-of-theart IT platform which is the base for customer oriented process innovations like eFreight , targeting for 100 % paperless document flows , or selfservice terminals to reduce waiting time for the truckers . In addition , a completely new production planning system is introduced for the internal capacity planning , steering and monitoring in our Frankfurt freight hub . And last but not least , we have migrated our analytics environment to the cloud and will also modernise our traditional
“ We want to drive digitalisation in the air freight industry to offer our customers better , faster and more convenient services ”
— Boris Hueske , Head of Digital Transformation , Lufthansa Cargo
OCTOBER 2020