ADORE ME
Romain Liot , Chief Operating Officer , Adore Me , discusses his firm ’ s digital transformation journey in the fashion industry
12
A dore Me is a disruptive ecommerce startup that is driven to revolutionise and transform the lingerie industry through digital technology . Founded in 2012 , Adore Me has grown into a team of over 300 employees across the United States and Europe and is considered one of the fastest-growing companies in New York and one of the fastest-growing retailers in the United States .
Romain Liot is the Chief Operating Officer and co-founder of Adore Me and has been with the organisation since 2013 , having previously worked at McKinsey . “ Adore Me is engineered for disruptions and we began with the intent to disrupt the lingerie market ,” explains Liot . “ We initially targeted a branding disruption to start with and originally began online ; our tech team now consists of 40 % of the total full-time employees .” Liot affirms that , as Adore Me was born digital , the company isn ’ t undergoing a classic digital transformation from little to no technology to a fully digitalised
OCTOBER 2020