149 for both its suppliers and customers . By developing their skills in business management , and coaching through operations , AB InBev works to grow the business of its suppliers and customers to increase their capability whilst boosting their own profitability . This approach reaps dividends , with more competitive and financially stable links in the supply chain opening up new possibilities for improved business and more efficient operations . By approaching suppliers with propositions beyond their current capabilities and explaining the value that expanding those capabilities will have for business growth , they are encouraged to seek the investment required to diversify their offerings . In effect , AB InBev creates the partners it needs , and the partners ’ success in the market is positioned to grow simultaneously .
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