and PZ Cussons is also adjusting to shifting demand . “ Demand is now more focused on the hygienic product categories instead of beauty products , for instance , with demand for our hand sanitiser product increasing significantly .”
There have been plus points for the business , with the extraordinary situation accelerating pre-existing trends . “ We see that the online business is actually growing quite aggressively because people are stuck at home . So it ’ s direct to consumer and now 157
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