SupplyChain Magazine October 2020 | Page 159

consumers are driving the business , telling us exactly what they want . And it ’ s not just the millennial generation - because of the situation we ’ re seeing all age groups heading online , and the winner of the situation is going to be the business that can adapt quickly to the new normal . The difference between online versus offline distribution is in the complexity , where the destination points and routes will be much more online , with small volumes of quantity .”
Sustainability is a key focus for the company . “ At PZ Cussons we believe that sustainability is good for business . So the business has a responsibility to align the way it operates with the cause of sustainability . For logistics , the challenge is about reducing the carbon footprint . For example , at a
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