One of the world ’ s leading mail and goods shipping providers .
Asendia USA is the US arm of Asendia , one of the world ’ s leading parcel and mail shipping providers . Founded in 2012 as part of a joint venture with La Poste and Swiss Post , Asendia specializes in international shipping of packages , business mail , direct marketing materials , and publications . Asendia offers high quality B2C global delivery solutions for its customers . The organization is present in 17 countries across Europe , Asia , Oceania , and the US and provides a diverse range of ecommerce and mail solutions to empower businesses to grow across borders .
Gary Shunk is Asendia USA ’ s Senior VP of Marketing , Pricing and Partnerships , with additional responsibilities in Sales and Key Accounts / Customer Care Management . “ My experience in the logistics sector goes back 39 years ,” he says . “ I started out in sales and then went into management with FedEx back in the 1980 ’ s . It was at FedEx that I benefited from solid sales management and leadership training . I left FedEx in 1989 to become an entrepreneur and have since contributed to the growth and development of the organization we are today .”
With such extensive experience , Shunk has observed the transformation of e-commerce first-hand . “ Global eCommerce has become a fantastic opportunity for growth , but can be challenging in the world we live in today ,” he says . “ The customs , security changes , and guidelines for shipping internationally require the ability to adapt to constant changes . Flexibility with choices while ensuring security and customs compliance is how we help companies achieve their goals . Parcel shipping is 60 % of our business . Asendia ’ s strategy had to change in order for us to succeed , and that is what we did . Transporting sold products versus mail or printed matter is much different in many ways – and , as everyone now knows , speed and visibility are critical to the customer experience . Transportation companies have had to improve and expand their scope and coverage . Asendia is doing just that through expansion of facilities , acquisitions , improved automation , increased tracking capabilities , and above all employee safety . The e-commerce industry demands reliability and ease of use , and our strategy is to ensure we continue to provide both as one of the top players in the industry .”
Having established a key , strategic relationship with Adore Me , Shunk believes that collaboration has been influential . “ Adore Me began with a strict interest in the US market , but quickly saw the opportunity to grow their subscription model business into other English-speaking countries ,” he
Gary Shunk @ Asendia USA
says . “ Because of the trust we have built in each other ’ s people , systems , and capabilities , we are successful at working together and finding creative ways to adjust services . This flexibility allows us to find cost-effective solutions that meet the expectations of both organizations .” Shunk understands the importance of an individual approach and believes it is vital to create custom solutions for each customer . “ We understand that one size does not fit all , so we make a point to work with each customer to create a customized solution that suits their business plan ,” he says . “ Some may want the most economical method for international distribution because their product value is low , and high international shipping costs on low-value orders can deter consumers from shopping outside their home country . Others want speed , and cost is not as critical . Almost all retailers want to be able to have the tracking visibility their consumers expect and the data that supports the performance .”
With COVID-19 disrupting organizations globally , Shunk affirms that employee safety has become critical . “ We ’ re very fortunate to have operations managers and operation workers that we have because they ’ ve gone above and beyond ,” he says . “ The pandemic has brought people closer together as a team . Communication has been positive and we ’ ve worked extremely hard . All six of our operating facilities have been able to stay open , but it has changed the way we manage our employees and how we remotely manage the company .”
With the future in mind , Shunk has a clear idea of what he expects the next few years at Asendia to look like . “ As the ecommerce industry continues to grow and adapt to the ever-changing needs of consumers , Asendia looks forward to continuing along on this journey with our customers to help them evolve with the changes and enjoy long-term growth and success with both domestic and international sales .”