59 to understand the impacts and tradeoffs of decisions by running ‘ what-if ’ scenarios and making informed recommendations both horizontally and vertically throughout the supply chain . “ The supply chain system is a complex network of entities which needs an end-to-end representation that can be leveraged to respond to market pressures , external factors and internal considerations – this model is referred to as the digital twin ,” he explains . “ The digital twin with AI , machine learning and optimisation techniques can be used to simulate and optimise the supply chain . The digital twin encapsulates suppliers , factories , contract manufacturers , distribution facilities , transportation lanes and customer locations . Using
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