JEFF BEZOS REVOLUTIONISES AMAZON

Net worth : $ 30.5 billion ( Aug 2014 ) Age : 50 Source of Wealth : self-made

No . 21 on Forbes list of world ’ s richest billionaires

Founder and owner of Amazon . com since 1995 , set up in Seattle after he quit his Wall Street job . More recently bought Washington Post newspaper for $ 250 million .

innovative idea where Amazon has announced a partnership to install Amazon Lockers at London Underground station car parks , and it is an overall project that promises much if the ‘ aggressive progression ’ approach laid down by Bezos is followed through .

Lockers will be located at two Tube station car parks ; Finchley Central and Newbury Park , and customers will be able to have orders delivered to the lockers at their leisure . Deliveries made to Amazon Lockers nationally have more than doubled in the last year as customers continue to enjoy the flexibility the service provides .

With an average of over 11 million journeys on the London Underground every day , this is classic Bezos- tapping into a relatively unheard of practice and capitalising on the business opportunity to stay ahead of the industry curve .

Working on improvised tables in the garage of his Seattle home and using his parent ’ s £ 300,000 savings as his start-up capital , he defied the forces that causes most young companies to fail . Partly he admits , through sheer good fortune but also in his unwavering determination to create the world ’ s most customer centric company .

If Bezos can use this determination to successfully revolutionise Amazon ’ s distribution network whilst at the same time keeping the customer experience as the core business focus , then it will be more than just impressive .

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