SupplyChain Magazine September 2014 | Page 79

HP PPS LOGISTICS EMEA
EUROPE
Piraeus The continually developing and exciting logistics hub at Piraeus encapsulates HP ’ s strategy to open up gateways , become more efficient and explore new transportation options .
The company is a forerunner in this respect , being the first tech business to exploit the Greek port ’ s huge potential , with massive expansion in activity planned for this base .
“ We started using Piraeus at the end of last year and are looking to ramp up the volume going through there in the next few months , from 20 containers per month to 300 ,” de Winter said .
“ It is a more attractive solution in terms of turnaround time , especially when serving the Mediterranean countries where it is far easier to sail here than into the more traditional western European ports .”
The port has seen enormous investments from China in recent times , part of a process which has witnessed a logistical Eurasia region gather momentum as Asia moves west and Europe further east .
Kleijwegt added : “ Economically , people have talked about Greece negatively but our experience has been very positive when working with the government and Chinese firm COSCO .”
“ These days Piraeus is one of the most sophisticated ports in the world and we use it for the Balkans , Central and Western Europe and significant parts of Africa .”
“ With Russia , the traditional route was always

Since around

2000

Manufacturing has moved from the US and Western Europe to Asia and parts of Europe further east

HP ’ s main office in Ostrava , Czech Republic
www . hp . com 79