MAI DUBAI
200 vehicles on the road . We ’ re exporting to 12 different countries and in the midst of an expansion that ’ s worth in excess of AED 600mn [ US $ 163mn ],” Andres explains .
Naturally , much of the export business is centred on the GCC . However , Mai Dubai has also sent its products further afield – to Singapore , South Africa and the UK .
Continued expansion is key to Mai Dubai ’ s plans for the coming years . “ We intend that by 2020 we will have doubled in size ” Andres adds . “ The expansion will put us in a position that will allow us to compete with the three largest companies in the country in terms of production . We have to go out and sell it , not just produce it , but the expansion will help us on that .” Mai Dubai plans to expand production to 50mn units by 2020 , up from 16mn last year .
THE RIGHT FORMULA
With each resident drinking an average of 250 litres a year , the UAE is believed to have one of the highest rates of bottled water consumption in the world . Understandably , competition is intense ,
“
ONE THING WAS TO THINK ABOUT HOW TO BE COMPETITIVE , HOW CAN WE BEAT OUR COMPETITORS ”
– Jay Andres , CEO
124 September 2017