MAI DUBAI
GROWING PAINS
Another key factor in Mai Dubai ’ s success is the company ’ s commitment to quality . “ Over the last two years we ’ ve received the highest quality score of any food factory in Dubai . When we opened we were very quick to gain regulatory approval and were recognised as one of the best and most efficiently run ,” comments Andres . “ We are trying to offer the best service and execution . Its challenging – when you grow as rapidly as we are , you experience a fair share of growing pains .”
To combat those growing pains , Mai Dubai has worked to embed a strong corporate culture within its operations . “ We ’ ve tried to have a culture of being the ‘ Employer of Choice ’. We have specific plans on how to communicate to staff , motivate , recognise and reward them . We try in many cases to promote from within ,” Andres states . “ Our culture that we have created has been a true team effort , it ’ s given us a real competitive edge .”
CONTINUAL CHALLENGES
Mai Dubai ’ s swift expansion has brought some unique challenges for the business . “ Because of our rapid growth we ran out of capacity in terms of production . Therefore , we had to invest in additional machines early on ,” Andres advises . “ Our latest challenge is storage – we can produce the water but we need to move it out of the warehouse quickly and that causes issues in our efficiencies .”
Many of Mai Dubai ’ s competitors have moved into different beverage segments but the company intends to remain solely as a producer of bottled water – at least for the present . “ Right now , we are focused on water . Many water companies deliver other liquid items , but we want to stay with our core business for now . As we start getting the brand equity and share that we want to achieve , we will look at other beverage and complementary businesses that can help the corporation grow ,” Andres concludes . 128 September 2017