MIDDLE EAST

customer-driven service is paying off ; GSL now sits at the forefront of its industry . As part of the quest to continue its success , it last year hired Frank Courtney as its Chief Operating Officer , who has around 30 years of experience in logistics covering air freight , sea freight , transport management , warehousing , inventory , and everything in between .

“ I was brought into the company because GSL is looking to grow ,” he says . “ What I found when I joined was a very professionally-run company that really integrates the ISO principles and practices into their business . It ’ s really a part of how they operate , and it ’ s the first time I ’ ve come across that in the Middle East .

“ I believe that GSL is really unique in this market , and my mission in terms of joining the company is now to expand their service offering in the UAE and thereafter into the GCC .”

GSL began investing in ISO certification in 2007 , and after an audit in 2008 , it was awarded ISO certificates in every category for which it applied . The company is currently the only 3PL business in the Middle East with this level of certification , officially proving its dedication to being the safest , most secure , and most reliable logistics player in the region . High customer demand outside of the UAE is now beginning to draw GSL further afield , with GCC nations catching wind of GSL ’ s reputation .

The business is allowing this client need to guide its expansion .

The people The confirmation of GSL ’ s service quality is further supported by the skilled staff it employs , and despite the fact that Dubai has a very transient labour force , the company puts a great deal of

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