GLOBAL SHIPPING & LOGISTICS ( GSL )
Q & A with Khalid Al Shirawi , CEO of Global Shipping & Logistics
How do you ensure the entire company follows your vision of personalised care for clients ?
We have socialised the vision into the business at all levels . It is not a line on a wall – it is part of our ethos , the way we do things . This is done though communication and incentives / rewards in the business to encourage the desired behaviour . Having the understanding and buy-in of the team is paramount to ensuring the entrenchment of the requisite practices and behaviours . Through real time measurement of the critical control points we ensure that we have immediate visibility and control of what is happening throughout the business .
What , in your own words , makes GSL ’ s cold chain service unique ?
Our people and our culture . All companies have the same opportunities to purchase the same equipment and facilities . The differentiation comes from the orchestration of all the assets in our business to produce harmonious results . How our team interacts with our suppliers , our systems and our clients is where the magic happens . That intersection is what makes our service unique .
Do you believe your ‘ boutique ’ logistics offering will ensure GSL is set apart from competitors for years to come ?
We are working to delight our customers , not to be different from our competitors . They may try and copy our boutique logistics offering , but customers will stay with GSL for what GSL does . In a fragmented market like logistics there are few game changing initiatives but many ways to achieve small advantage . What GSL needs to do is focus on continuously evolving to meet our clients personalised requirements , exceeding their expectations at every opportunity will guarantee a fruitful longstanding relationship with GSL .
138 September 2017