DEDON DEDON Tour du Monde stops in Tulum
DEDON NESTREST Hanging Lounger
Starck . “ We usually get really high end designers from all over the world , and we will sit down with them and come up with the concept .
“ If we want a beach chair , we give them a few bullet points , and they start sketching it out ,” he says . “ The majority of our designers are sketchers , they will sketch the chair out , and we have a creative team who examines those sketches and start creating what are we after , what ’ s our objective , who this is this going to appeal to , and what kind of function it is going to work for .” While Dedon sells to a lot of upscale restaurants and hotels , there is no typical customer . “ We sell to hospitality channels , to all high end hotel chains , to multifamilies , to corporations . The other channel is to our showrooms where we mostly sell to designers and architects that are going to work on people ’ s homes such as in New York , where we have a showroom . A lot of designers who are designing things in the Hamptons , say , they ’ ll come in and look at our products and choose one , and then we sell that , which
72 September 2017