TECHNOLOGY

52 the modern supply chain . “ Without visibility into your supply chain ’ s ability to meet its targets , you ’ re just guessing and hoping ,” says Kieley . “ Hope is not a strategy that ’ s very effective in the manufacturing world ; you need to have a platform and data quality that is collaborative outside of the organisation with your supply chain .”

While manufacturing is currently SourceDay ’ s mainstay vertical , the company has plans to continue its impressive growth record , spreading out into other regions . After all , the digitisation of the supply chain isn ’ t restricted to any one industry or market . “ Last year , we grew our customer count by 56 %. What we continue to see is that manufacturing really is our sweet spot . We ’ re currently focused on North America , but we have customers in Europe and Asia , and I see those as markets where we ’ re going to go more strategically in the next 18 months ,” Kieley says . SourceDay focuses primarily on mid-market companies ($ 50mn to $ 1bn in revenue ) and serves manufacturers across a multitude of industries , including aerospace , oil and gas , automotive , transportation , packaging , food

SEPTEMBER 2019