David Ginsberg just completed the electronics industry ’ s first end-to-end digital supply chain . Now he wants to show other companies how to do it
SONIC MANUFACTURING TECHNOLOGIES
David Ginsberg just completed the electronics industry ’ s first end-to-end digital supply chain . Now he wants to show other companies how to do it
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Sonic serves virtually every industry in Silicon Valley ,’ David Ginsberg , VP of Supply Chain for Sonic Manufacturing Technologies , tells me . ‘ Medical , military , aerospace , consumer , industrial sensors , entertainment systems , automotive , drones ... you name it , we ’ ve probably got it in the building .’ Sonic is the largest electronics manufacturing service ( EMS ) in the Valley . To put that into perspective , Ginsberg ’ s team manages about 30,000 part numbers annually and procures a million parts per week .
But what we ’ re here to talk to David about today is the first digital supply chain in the electronics industry . ‘ This has been a roughly 20-year project ,’ he says . ‘ Before we even started calling it a digital supply chain , many of us were frustrated that data quality never kept up with the real world . You were constantly fighting your own bad data on top of normal business delays . So we started working on the problem early on .’
The Start of the Digital Supply Chain If digital supply chains seem overcomplicated , just think of it this way . What you ’ re really saying is this : Do I want to fill out an invoice by hand ? Do I want to complete a purchase order by hand ? Do I want to arrange change orders by hand ? Or do I want to automate it ? In that sense , according to David , digital supply chains aren ’ t more complicated or difficult to manage . You ’ re taking what ’ s there and making it easier .
David Ginsberg , Vice President of
Supply Chain
104 September 2021