SupplyChain Magazine September 2021 | Page 107

SONIC MANUFACTURING TECHNOLOGIES
DAVID GINSBERG TITLE : VICE PRESIDENT OF SUPPLY CHAIN
INDUSTRY : MANUFACTORURING LOCATION : CALIFORNIA

“BILLION-DOLLAR COMPANIES WON ’ T MAKE APIS IF SONIC IS THE ONLY ONE PUSHING FOR THEM . BUT IF ALL OF SONIC ’ S PEERS AND COMPETITORS WANT THESE APIS , THEY ’ LL BE DEVELOPED ”

DAVID GINSBERG , VICE PRESIDENT OF SUPPLY CHAIN SONIC MANUFACTURING TECHNOLOGIES

EXECUTIVE BIO

David Ginsberg is Vice President of Supply Chain for Sonic Manufacturing Technologies , an Electronics Manufacturing Service ( EMS ) provider to the Silicon Valley . He has previously held supply chain roles across the networking industry at both startups and established OEMs . At Sonic , he manages the outsourced supply chains of over 100 Silicon Valley high-tech firms ranging from crowdsourced engineers to the Silicon Valley Top 10 . Professionally , he has served on the Inventory Management Committee of APICS National , as President of APICS Santa Clara Valley , and as a technical advisor to ecommerce and analytics companies . At Sonic , Ginsberg created its digital supply chain for electronics manufacturing ; developing a self-correcting database , real-time execution systems and a datacentric supply chain model that enables the business to grow alongside increasing market demand for agility and responsiveness . He holds a B . A . in Political Science , an M . B . A .; and certifications in CFPIM and CS & OP . In addition to his core supply chain role , he is system architect and programmer for many of Sonic ’ s digital supply chain solutions .