EY
Beyond
the Deal - The Power of Brand Value
position from which to enact change of any real significance or scale .
“ It ' s harder for many procurement organisations to make that jump ,” he says . " At the EY organisation , procurement has a seat at the Global Practice Group table ( top 125 partners at EY ) and is at the top of the organisational structure because of its value proposition . So , it ' s appropriate for us at EY and other procurement organisations to be thinking and pushing for that change as a logical step in our evolution .”
For Phelan , while organisational structure is important , it is equally “ about the philosophy ”. Traditionally , procurement organisations are tasked with the two core objectives of sourcing the right goods or services and closing a deal that saves the organisation money . Once the job is complete , they move on to the next . Fundamentally , these objectives are why procurement exists , and many organisations excel at them . This is quantitative value , simple to track on a quarterly basis , and rooted in the core financial principles of business . But Phelan is driving procurement at EY toward another form of value , which he calls “ brand value ”.
“ Brand value is tracked under the four ( 4 ) main pillars of Client , People , Social and Financial that define the EY Next Wave strategy ,” he explains . “ Procurement is driving deals beyond the aforementioned quantitative value in support of transformation , user experience , employee well-being , diversity , sustainability , revenue growth , and serving and advising clients with internal procurement team members . It ' s bringing forward what we do to help EY client servers , to work with clients in a better way . It ' s understanding the sustainability environment that ' s out there and working with our supplier ecosystem . It ' s a combination of all those things to support that goal .”
58 September 2021