SUPPLY CHAIN
“ IN HIGHLY COMPETITIVE MARKETS AND VERTICALS EVEN SMALL INNOVATIONS MAKE THE DIFFERENCE BETWEEN LEADER AND LAGGARD ”
MARK PERERA CEO , VIZIBL
If procurement leaders did not realise this at the begin of 2020 , the pandemic has taught them a harsh lesson over they past 18 months that they won ’ t soon forget . “ As businesses attempt to tackle these ever-mounting threats to their operations , profitability , and in some cases even their continued existence , embracing a supplier innovation model becomes crucial ,” Perera says .
Becoming a customer of choice has become crucial not just for growth , but for survival . In an environment where shortages persist at every level of the supply chain , the buyer-vendor dynamic has shifted from rigid and transactional to collaborative . The value of a supplier now goes far beyond its ability to deliver a product or service . Businesses need solutions to pressing issues , they need them now , and they can ’ t create them alone .
“ The ultimate goal should be to become the customer of choice with strategic
72 September 2021