SupplyChain Magazine September 2022 | Page 21

Q . HOW DOES FOURKITES HELP ITS CUSTOMERS ?

» We help customers in four ways . First , we help them reduce costs . One of the largest meat producers in the US slashed their monthly detention costs by 22 % within their first year of using FourKites .

We also improve productivity by : giving up-to-the-minute insights that help dock workers understand which inventory is a priority ; improving turn times for drivers and gate staff ; and by pushing loadlevel data to all members of support , to drive time-to-value for every deal . We also increase customer satisfaction by helping suppliers exceed expectations and outperform their competitors .
Finally , real-time visibility helps companies cut emissions . For example , Paul Avampato , Head of International Logistics at Henkel , uses FourKites data to understand better where there ’ s waste within the supply chain .
Q . WHO INSPIRES YOU ?

» Too many to mention individually ; I wouldn ' t be here without a lot of support along the way . But I have to namecheck my dad as an inspiration , because he used to run a small business .

Q . BEST PIECE OF ADVICE EVER GIVEN ?

» A couple of years into the business , one of my advisors encouraged me to pivot from founder-led sales to value-led sales . When you start a business , initially it ’ s all founder-led sales . You ’ re the main sales guy out there . The founder is doing the selling , and it tends to be feature-function sales because we ’ re all product-oriented . But , at some point , you have to transition from that into value-based selling . You need a professional team and the right leader to guide that transition . supplychaindigital . com 21