“ We are now helping our customers be more focused on solving an outcome rather than a piece-point siloed solution”
Parth Thakker, Sales Leader, Zebra Technologies
Q. WHAT ARE THE BIGGEST CHALLENGES YOU FACE IN YOUR ROLE?
» I think it’ s important to understand why our roles exist and why we’ re here, essentially to help support our customers and make those lives somewhat less complex. You have so many complexities in a global supply chain today.
You have ever-evolving consumer demand behaviour changes. How do you then ensure you put your best foot forward every day in solving those challenges for your customers?
I think for me that’ s a couple of different things. Number one, say stay hyper-focused and relevant in addressing what is critical or top of mind for that customer. But more importantly, how do you stay on topic?
108 December 2025