ZEBRA TECHNOLOGIES
ZEBRA
SUCCESS STORY – BIMBO BAKERIES USA
If you think through what’ s unique and what is important to those customers, as well as to myself, it’ s how do you always come with something new, something credible and essentially be able to learn and share those learnings and network across so that there is a network effect around what you are bringing to the table.
Q. COULD YOU SHARE A SPECIFIC MOMENT WHEN ZEBRA’ S SOLUTIONS HELPED A CUSTOMER RECOVER FROM A DISRUPTION?
» We have worked with Bimbo Bakeries USA for quite a few years, I think we’ re at eight years now. They’ re the world’ s largest bread baking company.
The journey with Bimbo was interesting. They embarked on an initiative with a consulting company to reduce waste by forecasting better: how much spoilage could they reduce?
There’ s a double bottom line here: the top line is to forecast the demand of bread that hits grocery shelves accurately so when you shop, the loaf is there. But you don’ t want to overproduce because bread has a short shelf life; if it sits on the shelf and no one buys it, it spoils and becomes wasted food.
That was a great success story helping Bimbo get the accuracy correct on what inventory to keep where as well as optimising waste reduction. Today, they’ re looked at as the gold standard in the industry around forecast accuracy and reduction of spoilage waste.
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