TECHNOLOGY campaigns that I should be running against this product line in these channels, over the next six to nine months? Some of the very long-term strategic decisions, like where should I put the next distribution centre?
That decision intelligence is what helps companies grow and have that growth, being effective and efficient, which is what is really important these days. And a lot of these decisions are driven by the models or should be driven by the models, which is what our perspective from o9 is. These decisions are fact-based versus a more traditional gut base that the management is trained to do.
Q. HOW CAN COMPANIES LEARN FROM SYSTEMS LIKE PREDICTIVE ANALYTICS AND ENTERPRISE INTELLIGENCE?
» I think actually I would flip it. I think the objective is for those systems to learn the knowledge that’ s in people’ s heads because we don’ t want to be pretending that these systems are intelligent or smart. They’ re algorithmic representations of decision-making trees. So I would basically say that the objective is for the companies to digitise their knowledge inside of these models, and we’ re now having that technology that can make that quite robust.
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