LOGISTICS
Conventional warehousing strategy , based on fragmented systems , is no longer as effective . That ’ s why many are opting to build high-tech omnichannel warehouses with improved capabilities to help create a more seamless process . The main benefits derive from managing data from multiple sources in one centralised platform to prevent issues with order fulfilment .
What are omnichannel ’ s biggest logistics challenges ? MG : Balancing logistics with reliability . For example , it ’ s one thing to offer on-demand or same-day delivery , but it ’ s another challenge to follow through on consumer expectation that the delivery arrives quickly and reliably .
Businesses offering these options can get stuck in two ways . Either their delivery
“AS CONSUMERS EMBRACE OMNICHANNEL THE LINES BETWEEN DIGITAL AND PHYSICAL TOUCHPOINTS ARE BECOMING EVEN MORE BLURRED ”
RORY O ’ CONNOR CEO , SCURRI
OLD RFID TECH DRIVING OMNICHANNEL LOGISTICS
Decades-old RFID technology has emerged as a powerful driver of omnichannel retail offerings , Lindsey Mazza – Global Retail Lead , Capgemini Invent – told Supply Chain magazine recently . RFID technology sprang from WWII radar tech , used by the British , American and German militaries to identify whether aircraft were friend or foe . Today , RFID is helping retail companies shape omnichannel supply chain strategies , explains Mazza : “ RFID has become so important to retail because in manufacturing , logistics and delivery networks , tracking and monitoring product location is critical . “ The pandemic forced businesses to rapidly adjust their priorities to meet new customer preferences , particularly the switch from in-store to online shopping . And the new retail experience is channelless , meaning commerce is everywhere , and consumers expect it anywhere . “ A reduction in the cost of sensors , as well as improvements in both range and readability , make RFID a renewed option for supporting retailers in creating data-driven , omnichannel experiences for consumers .”
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