SMBs running greenwashing risk - Gartner
SUSTAINABILITY
SMBs running greenwashing risk - Gartner
Olivia Montgomery is Associate Principal Supply Chain Analyst at Software Advice , a subsidiary of Gartner . Montgomery produces reports and insights on smallbusiness project management , supply chain trends and technology strategies .
She recently told the Supply Chain Digital Show on LinkedIn that a Software Advice report showed a number of supply chain managers say their employer ’ s communication around sustainability “ doesn ' t align with what is actually happening ”.
Montgomery added : “ Such messages must be accurate because accusations of greenwashing can severely impact a brand ’ s reputation , especially if they are trying to attract the newer or younger customers that are exceptionally engaged with sustainability . Often , you only get one shot to make sure messaging is honest and transparent .”
The report also suggests that many businesses are not disposing of returned products responsibly . “ There ’ s room for improvement there ,” Montgomery says . “ Especially when you ' re focusing on not just cost savings and operational efficiency , but also sustainability , which is now super-important to consumers .” providing them with flexibility to offer innovative solutions .”
He also says that , by taking a smarter approach to procurement , organisations “ can facilitate collaboration and access actionable insights to drive continuous improvement and help hit CO2 goals ”. There is also a business imperative tied to hitting sustainability targets , Saric points out .
“ Environmentally conscious organisations can build their brand reputation , increase sales , and gain the edge over less-green competitors ,” he says .
Fashion sector has historically poor ESG record One sector that historically has been plagued by poor performance around ESG is fashion , and Trimco is one of a host of companies that are helping the sector shake off this reputation .
96 January 2023