SUSTAINABILITY
A leading supplier of supply chain traceability solutions , Trimco helps international fashion and sports brands stay ESG compliant , avoid greenwashing and maintain a healthy sustainability agenda . Camilla Mjelde is its Compliance & Sustainability Director , and she says there are certain behaviours businesses should follow if they intend to maintain impeccable sustainability credentials .
One is how they use language around sustainability .
“ How do you pitch your sustainability efforts ?” asks Mjelde . “ If you ’ re using terms such as ‘ Better for the environment ’ or ‘ More sustainable ’, you are dangerously close to sounding like you ’ re greenwashing .
“ To avoid falling foul of the watchdogs , avoid generic claims about your products and your business that are not supported by any data or proof points .”
Mjelde urges fashion brands to collect and monitor data related to sustainable-sourcing efforts and to keep this data up to date . “ Stop
“ Some supply chain managers say employer claims around sustainability don ’ t align with what is actually happening ”
OLIVIA MONTGOMERY ASSOCIATE PRINCIPAL SUPPLY CHAIN ANALYST , GARTNER supplychaindigital . com 97