SELLAFIELD
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Sellafield Ltd is to transform sustainability from being opaque and complex , to easy , accessible and meaningful for all Sellafield ’ s people and its partners .
There is a realistic approach here , as Etoimou shares : “ not everyone is ‘ ready ’ to listen or to be part of the sustainability journey ; but this should not stop us . We can always focus on the ones that want and are ready . We can identify these areas that can deliver quick wins in order to attract some positive attention and gain more advocates , but we should not fall into the trap of ‘ short-termism ’. There are quick wins , but sustainability is equal to the bigger picture and longterm . It is important to pass this message to everyone in the business that would expect immediate results .
“ Considering the nature of our business , and taking a holistic approach , we identified four key focal areas , the interconnectivity of which will allow us to move from ambition to action and to long-lasting results . These areas are aligned supply chains , positive environmental impact , innovative solutions , and motivated people ,” says Etoimou .
It is not just about working with advocates but ensuring that their missions align with those of the business because , as Etoimou points out , there are some individuals with a passion in sustainability that can work against the effort to strategically move in the right direction .
“ For me pushing back sustainability is equally a problem with the obsessive passion ,” says Etoimou . She continues : “ In the sustainability journey , we need to work
96 January 2024