Supply Chain Digital Magazine January 2024 | Page 97

Use more image captions as often as possible together . Everyone may have an idea or a thought , but quick , opportunistic raids , won ’ t help anyone . Sustainability requires structure and focus . Everyone should be clear of the plan , their role ; have an idea , have a thought , but share , be aligned , build up on this structure .
This is the reason why I keep avoiding the phrase ‘ sustainability strategy ’. Instead , I say “ I build the strategy for the sustainability integration ”. Sustainability is a mindset , and from my perspective , you don ’ t strategise the mind ; work with it , influence it , inspire it ”.
“ Many years ago , when I realised what sustainability was about , I remember I had a T-Shirt-slogan , ‘ I love Sustainability ’, approach ; back then I thought sustainability was self-explicit , no further details needed . Obviously , that was a mistake . That was

“ In the sustainability journey , we need to work together . Everyone may have an idea or a thought , but quick , opportunistic raids won ’ t help anyone . Sustainability requires structure and focus ”

EIRINI ETOIMOU HEAD OF CORPORATE SUSTAINABILITY & SUPPLY CHAIN DEVELOPMENT AT SELLAFIELD LTD
supplychaindigital . com 97