Supply Chain Digital Magazine January 2026 | Page 118

BARBIE’ S EVOLUTION

1959

Barbie’ s debut, created by businesswoman Ruth Handler, to mimic the glamour of 1950s stars such as Elizabeth Taylor and Marilyn Monroe

1965

Astronaut Barbie released, even before the moonlanding – encouraging girls to reach for the stars

1992

Barbie runs for president, celebrating her first election year