SUPPLY CHAIN STRATEGIES
2014
The launch of the @ barbiestyle Instagram account, created to celebrate pop culture moments and bring in new audiences in the age of social media and ecommerce
2016
New body types including curvy, petite and tall earnt Barbie the cover of Time magazine
2023
“ Barbie” movie released, the year’ s highest grossing film which united audiences both young and old supplychaindigital. com 119