MORE INVESTMENT IN EXPERIENTIAL RETAIL AND PHYGITAL CONVERGENCE
TOP 10 – PREDICTIONS FOR 2026
MORE INVESTMENT IN EXPERIENTIAL RETAIL AND PHYGITAL CONVERGENCE
EXECUTIVE: CARLOS MERCURIALI
JOB TITLE: SVP AND GM FOR INTERNATIONAL BUSINESS OPERATIONS COMPANY: AVALARA
E-commerce has grown significantly over the years, but are high streets a thing of the past, or will they grow in popularity once more?
Retailers are moving beyond traditional e-commerce, creating what the industry calls“ phygital” models – hybrid experiences that blend physical stores and digital services seamlessly.
Carlos Mercuriali, SVP & GM, International Business Operations at Avalara says:“ Retail and e-commerce will also face rising pressure as digital customs and VAT regimes evolve across Europe and emerging markets.”
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Carlos Mercuriali, SVP and GM for International
Business Operations, Avalara
70 %
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The phygital retail store experience by Scala – department store digital signage walkthrough
Among Fortune 500 retailers, 70 % actively integrate phygital technologies
( source: Brand XR)
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