FULFILLING
GROWING SOCIAL COMMERCE DEMAND
TOP 10 – PREDICTIONS FOR 2026
05
FULFILLING
Pablo Ciano, CEO,
DHL eCommerce
GROWING SOCIAL COMMERCE DEMAND
EXECUTIVE: PABLO CIANO JOB TITLE: CEO COMPANY: DHL ECOMMERCE
Social commerce, exemplified by TikTok Shop and Facebook Marketplace, is revolutionising supply chains by enabling direct-to-consumer transactions within social platforms, reducing middlemen and streamlining distribution.
Pablo Ciano, CEO of DHL eCommerce, says:“ This report [ 2025 E-Commerce Trends Reports ] offers a powerful snapshot of how e-commerce is evolving- from AI-driven personalisation and social commerce to the rise of B2B and borderless trade. It’ s not just about trends; it’ s about transformation and the heartbeat of local and global e-commerce.
“ Businesses are scaling faster, selling smarter and prioritising sustainability like never before. At DHL, we’ re proud to support this momentum, helping retailers deliver with speed, trust and responsibility in every market they serve.”
63 %
of businesses use at least three online platforms to sell – including social media, apps and marketplaces
( source: DHL)
WATCH NOW DHL eCommerce solutions
44 January 2026