garbage in garbage out when it comes to modelling . So really focusing on that data layer , making sure we ’ re building a completely rounded view of the customer and buying behaviours .”
This completely rounded view involves a comprehensive integration of transactional data , CRM data systems and online activities , to build a complete-360 customer foundation . This data is then introduced into predictive models . OneMagnify analyses these models to help manufacturers craft an expert digital transformation strategy and define the key lever points that will substantially impact the business . Defining business impact is key , as both a means of planning and persuasion .
60 July 2024