Supply Chain Digital Magazine July 2025 | Page 96

US $ 1.4bn

Crown’ s global property footprint

1965

Year Jennifer’ s father Jim founded Crown

28,000

Crown’ s number of corporate clients

45

Number of countries in which Crown operates
multiple benefits of reducing risk to our customers and Crown, expanding our positive impact and making our supply chain stronger for the future.
My advice during these, or any, times of uncertainty is to communicate more. This enables an organisation to share priorities and expectations, achieve mutual success and build trust. In the absence of proactive dialogue, your supply chain may make incorrect assumptions about what you expect of them, with disappointing results on both sides. Whether you need your supply chain to support you more in areas of quality, pricing or both, proactive, consistent and clear communication is essential to building strong relationships to make it happen. This will also make it more likely to successfully work together with your supply chain if uncertain macroeconomic factors disrupt your line of work.
My other advice is to leverage technology to document processes that bring those values to reality –
96 July 2025