THE SUPPLY CHAIN INTERVIEW
Since joining ELC, he has taken on greater leadership responsibilities, helping drive operations as the business evolved.
“ Supply chain is fascinating because it sits at the crossroads of strategy and execution: it is where you turn ambition into reality, and where resilience, innovation and teamwork really get tested,” he says.
His experience has shaped Jamal into the leader he is today, helping him gain new perspectives and understand that the strongest supply chains are not a singular entity, but are“ part of an ecosystem that is connecting teams, regions and stakeholders.” Throughout his career, Jamal has seen his fair share of global disruption, but this has helped him understand that businesses need to keep learning and adapting in order to ensure operational excellence.
“ Let’ s not forget that in moments of pressure, people are critical in driving alignment and stability that lead to resilience,” Jamal adds.
Amid challenging moments, Jamal has grown to view volatility as a structural concern, no matter what the cause of disruption is. He says:“ Whether the disruption is coming from shifts in demand, geopolitical complexity or organisational transformation, the answer is to build a system that is ultimately more resilient and less prone to overreaction.” For Jamal, the answer lies in the simplicity of things. Through cutting out the complexity, improving visibility
26 July 2026