THE SUPPLY CHAIN INTERVIEW

For Jamal, AI is a tool that needs to be used practically and pragmatically, only being implemented when it can serve a purpose and improve efficiency. This includes anomaly detection, improving planning through greater signal detection and scenario modelling.

Maintaining its global position The Estée Lauder Companies was founded in 1946 by Mrs. Estée Lauder and her husband, Joseph. For more than 75 years, the company has been driven by the Lauder family’ s dedication to innovation and a strong understanding of consumer demand.

Over the years, the company has grown into a global giant, becoming the second largest cosmetics company in the world. The company, however, has not gotten to this place only by creating desirable products, but by having a strong operating model which can match speed, quality and consistency across the world.

Jamal has a major role in ensuring this can happen, stating,“ our company-wide transformation, Beauty Reimagined, is our strategic plan to become a more consumer-centric, faster and more agile organisation, while strengthening long-term profitability.”

This means that ELC is operating with more accountability and innovation than ever before. Jamal priortises improving speed to market, strengthening quality and service and building greater reliability across the company.

30 July 2026