THE SUPPLY CHAIN INTERVIEW
“ Let’ s not forget that in moments of pressure, people are critical in driving alignment and stability that lead to resilience”
Jamal Chamariq Senior Vice President, Global Supply Chain The Estée Lauder Companies siloed operations and towards a more connected operating model. At ELC, Jamal and his team are“ standardising workflows, strengthening data foundations and integrating digital capabilities directly into execution – where they remove friction and improve outcomes.”
In its new product launches, ELC is using AI-driven alerts and automation to“ reduce manual intervention, improve visibility and accelerate decisionmaking.” By doing this, the company is seeing shortened cycle times and greater reliability in its manufacturing processes. At its Whitman, UK site, ELC is combining advanced manufacturing, skilled teams and embedded digital capabilities into its operations, resulting in 40 % reduced lead times, meaning faster new product launches. Throughout this, Jamal emphasises the human element explaining;“ AI is an enabler, not a replacement. We often talk about human + machine because the goal is not to remove accountability from people; it is to remove friction from their work so they can focus on judgment, quality, craftsmanship and problem-solving.”
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