Each client would buy a certain amount of research capacity and provide a set of distinct questions to which they needed answers , before Beroe assigned analysts to work on the project and deliver a piece of work to help the client improve its operations .
Vel refers to this working model as Beroe ’ s ‘ analogue phase ’, adding : “ That was fine when decision-making was going at a certain pace . But what we recognised is that , as procurement moved towards dynamic , always-on , alwaysoptimised category strategies , and as the need to deliver continuous competitive advantage increased , the need for information was continuous .
“ Today , the environment is that you need intelligence integrated into your workflow every day .”
To support this change , Beroe pivoted to a digital model by putting all its IP onto a platform with the intention of continuing to add additional content – which is how Beroe LiVE . Ai ( previously Beroe LiVE ) came into existence .
Vel says : “ We ’ ve really harnessed the power of technology to be much more meaningful , much more contextual and much more integrated with our customer decision-making .”
Prioritising data AI is a significant area of focus and investment for Beroe , as demonstrated by its upgrade
supplychaindigital . com 57