BEROE
of Beroe LiVE to Beroe LiVE . Ai , with an AI bot named Abi at the heart of the platform .
Vel reveals that , already , 60 % of interactions between customers and Beroe ’ s content are going through Abi . This means communication is far more conversational than structured , with users able to ask questions as opposed to clicking through to certain dashboards .
However , what ’ s going to be most critical moving forward is the datasets on top of which these AI engines are sitting .
“ Customers we work with want to have an edge over their suppliers ,” Vel explains . “ They want to know more and they want to know faster because , ultimately , the differentiation they can bring to their companies is by virtue of having a better , stronger , deeper and more complete understanding of the markets .”
The CEO contends that data about these markets comes in three forms :
• Data available in the public domain published by suppliers , governments and other organisations .
• Data in the ‘ paid zone ’, perhaps made available by specialist providers via a subscription model .
• Data in the minds of suppliers and thought leaders .
Beroe has invested heavily in the second element by bringing more than a thousand paid-for datasets into its data ecosystems , none of which are freely available via chatbots like ChatGPT or Gemini .
“ We ’ ve harnessed the power of technology to be much more meaningful , contextual and integrated with our customer decision-making ”
VEL DHINAGARAVEL FOUNDER AND CEO , BEROE
58 June 2024