Supply Chain Digital Magazine June 2024 | Page 59

Of course , the difficult part is the third element : obtaining input from experts , suppliers and thought leaders from across the globe .
Beroe ’ s solution has been to create digital listening posts able to detect signals from participants in the supply chain in relation to key categories including supply and demand , price and supply health .
“ Those signals are super valuable because they give us the earliest visibility on changes in market trends ,” Vel enthuses . “ Anybody dependent on governmental data or public datasets is always going to be a couple of months behind .
“ Creating this mechanism that helps us keep a pulse of what ’ s happening in the market , with all of its participants , is one of the most important tech investments we ’ ve made .”
Building a positive company culture Undoubtedly , one of Vel ’ s key priorities as CEO at Beroe is to create and maintain a positive company culture , while ensuring other managers and decision-makers do the same . supplychaindigital . com 59