Supply Chain Digital Magazine June 2024 | Page 63

SUPPLIER DIVERSITY

HOW SAP IS BRINGING THE

DIGITAL SUPPLY CHAIN

TO LIFE

David Vallejo , Vice President and Global Head of Digital Supply Chain at SAP , discusses SAP ’ s groundbreaking use of AI and the importance of partnerships
WRITTEN BY : HELEN ADAMS

Over the course of several decades , SAP ’ s purpose has been to help the world run smoothly and , in doing so , improve lives . Founded more than 50 years ago , in 1972 , the German tech powerhouse now has dozens of offices around the world . In each location , its talented teams support businesses to perform to the best of their abilities .

Over in San Jose , California – the technology capital of the world – we find David Vallejo , the man responsible for product marketing for SAP ’ s global digital supply chain . During turbulent times , he has led a team of experts in the development of a host of forwardlooking strategies .
David ’ s function is responsible for articulating SAP ’ s strategy to the outside world , while also communicating what the business can offer customers to evolve their supply chains and roadmaps . But , even more importantly , the department pays close attention to the market to understand emerging trends and what ’ s required to prepare for the future .
“ We talk with customers , industries , councils , analysts and more to understand what SAP should do ,”
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