Max Caballero-Vieyra TITLE : SENIOR VICE PRESIDENT OF DEVICES & SUPPLY CHAIN COMPANY : T-MOBILE INDUSTRY : TELECOMS LOCATION : US
Max Caballero-Vieyra TITLE : SENIOR VICE PRESIDENT OF DEVICES & SUPPLY CHAIN COMPANY : T-MOBILE INDUSTRY : TELECOMS LOCATION : US
EXECUTIVE BIO
Max Caballero is responsible for the end-to-end life cycle of T-Mobile ’ s consumer-facing hardware and accessories portfolio , accountable for selecting and procuring the devices that T-Mobile carries , and the best way to get them into customers ’ hands . Within his span of control are hardware and accessories supplier partnerships , to device and accessories roadmaps , procurement and pricing negotiations , over $ 22bn annual hardware and accessories purchases , supply chain operations and inventory management , reverse operations , as well as used device monetization .
Prior to joining T-Mobile , Max spent 4 years at Sprint , where he most recently served as the VP of Product & Supply Chain , leading all aspects of Sprint ’ s P & SC organisation including portfolio , procurement of device and accessories , OEM management , Forward and Reverse logistics and operations , and second life device sales . Among his most notable achievements at Sprint , Max led all commercial negotiations with products suppliers , as it relates to Sprint ’ s 5G strategic initiative , and successfully secured a range of 5G products to launch on Sprint ’ s 5G network in 2019 . In addition , Max has expertly negotiated and launched multiple lucrative iconic programmes with suppliers at Sprint , including exclusive upgrade programmes that delight customers by allowing them to access the latest and greatest devices on an annual basis .
Before joining the Sprint executive team , Max acted as Managing Director of Brightstar – Southern Europe , based in Madrid . While there , he managed the device procurement and end-to-end supply chain ( including 400 Brightstarowned points of sale ) of mobile operator Mas Movil ( formerly Yoigo ).
Prior to moving to Madrid , Max spent 8 years in London , where he held multiple roles at Brightstar , including : > VP Mobile Distribution managing all device procurement and OEM relationships across Europe ,
> VP of Strategy leading multiple acquisitions in the Distribution and Buy Back and Trade-in business as well as opening Brightstar ’ s first Auction House in Hong Kong that served as a key sales channel in the rapidly growing business of returned devices . Max holds a degree in Business Economics from Universidad Di Tella ( Argentina ), a Master ’ s degree in Distribution and Supply Chain from Texas A & M , and multiple executive coaching programmes at Ashridge Business School ( Hult ) in London .