Supply Chain Digital Magazine March 2023 | Page 37

T-MOBILE
What sets T-Mobile ’ s supply chain apart ? The supply chain sphere is competitive , particularly within the telecom industry . In addition , a variety of obstacles over the past few years have added new complexities and introduced new risks . Competition , risk management , optimising efficiencies while maintaining an unwavering focus on innovation are the main pillars on which the Supply Chain of the future will stand .
This presents a unique challenge for leaders . Strong leadership is key , but leaders also need to understand customers ’ needs in-depth and have a clear vision for the future while creating the right strategic partnerships to enable success today . Caballero-Vieyra is responsible for managing T-Mobile ’ s complete portfolio of devices – including smartphones , tablets , watches , and routers – as well as the portfolio design , strategic supplier relationships , terms and pricing negotiation with partners , and the selection process across multiple channels .
“ It involves everything that has to do with the operations , whether it ' s for sourcing , logistics , reverse logistics , or inventory management ,” Caballero-Vieyra explains . “ We manage thousands of retail doors , big web and telesales avenues , so we fulfil every single channel T-Mobile operates .”
The complexities of T-Mobile ' s consumer supply chain come from managing a large network of partners as well as thousands of retail locations . Alongside this , T-Mobile is working to ensure that it can supply the full spectrum of devices customers want at the right time and at the right place , while offering our best possible value .
“ Our planning and execution are frequently impacted by changes in promotions , particularly around devices .
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