TECHNOLOGY
HEADQUARTERS: LOS ANGELES AND SINGAPORE
NUMBER OF EMPLOYEES: 7,000( BYTEDANCE HAS MORE THAN 150,000)
REVENUE: BYTEDANCE – PRIVATE VALUATION OF MORE THAN US $ 330M
NUMBER OF COUNTRIES: TIKTOK IS AVAILABLE IN MORE THAN 154 COUNTRIES
BYTEDANCE OPERATES IN MORE THAN 30 COUNTRIES routine how-to’ s are changing how young people interact with skincare and beauty products.
The rise in K-beauty In the last 15 years, Korean trends have become increasingly sought-after, with the rising popularity of K-pop and K-drama. This has also led to a more recent rise of Korean skincare, driven by the desire to emulate a soft and dewy look, made popular by Korean idols and social media trends.
At a London industry showcase in January, TikTok demonstrated how Discovery Commerce on TikTok Shop is reshaping the beauty industry. The platform saw a 125 % surge in K-Beauty searches, with consumers looking to achieve a‘ glass skin’ look.
The last year has seen the UK launch of K-beauty brands like Medicube, Beauty of Joseon and BIOHEAL BOH, tapping into a UK customer base. In January, TikTok reported that # kbeauty was the third most-used beauty hashtag in the UK.
“ UK consumers are increasingly seeking skincare that delivers real results, and K-beauty’ s multi-step, ingredient-led routines resonate strongly here,” explains Lexy Shim,
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