TECHNOLOGY
Team Lead on the TikTok Shop Marketing Team at Medicube.
“ On TikTok Shop, we’ ve seen how education and engagement drives purchase decisions. Shoppable videos and LIVE Shopping sessions also allow us to connect directly with customers, helping them understand and embrace routines like‘ glass skin’ step by step.”
TikTok Shop saw a
60 %
year-on-year growth in the UK in 2025
Global success According to Korean based business consulting firm KOISRA, the South Korean beauty market was valued at US $ 25bn in 2025 – the fifth largest globally and the first in per capita spending.
In 2024, K – beauty product exports reached US $ 9.35bn, with a popularity explained by its transformative serums, innovative ingredients – such as snail mucin – and dedication to hydration. The industry puts an emphasis on the high-quality of their products, a focus on their anti-aging properties or high-performance components and a targeting of Gen Z and Millennials.
“ With market data, and strong partnerships spanning more than 20 years, we are creating a unique and differentiated shopping experience to allow more customers to enjoy healthy and beautiful lifestyles,” says Sun Jung Lee, CEO of Olive Young, a leading player in K-beauty.
The American takeover When K-beauty first entered the western market in 2011, exports were at US $ 650m. Within six years, this had risen to US $ 4bn. Chasing the high, 2017 saw the launch of Seoul Ceuticals.
106 May 2026