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CENTRAL RETAIL IN VIETNAM
Some other flaws exist in Vietnam’ s supply chains, as Mike explains:“ There’ s not a lot of collaboration or coalition between suppliers and retailers.”
He says they have a fear of losing control, stopping them from embracing centralisation, but argues“ the direct to store model actually dilutes the control, undermines availability and loses sales.” Another issue is trust with logistics providers.“ Traditionally, Logistics Service Providers have endured short-term procurement and price-led transactional processes,” Mike says.“ The focus is on a narrow part of the value chain, rather
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152 November 2025