CENTRAL RETAIL IN VIETNAM

than on developing long-term, sustainable, and efficient supply chain solutions.”

Mike explains that he worked hard to correct this imbalance: He explains:“ We’ re prepared to commit for the longer term and build partnerships where both parties can truly win.”

He adds:“ FM Logistic and GEODIS are just two great case studies where we have successfully transitioned from a transactional approach to a true partnership model to remove supply chain bottlenecks and create end-to-end value.”

Crucially, this commitment extends to joint investment in shared equipment, such as roll cages and plastic crates, which directly improves product freshness, load stability and transport efficiency for everyone.

For Mike, chasing automation without strong foundations would be another big mistake. So, what’ s CRV’ s solution?

“ Let’ s first of all start with suppliers delivering what we order, on time, in full, so that we can deliver what our stores want when they need it.”

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